Google UX MasterClass { 2nd Edition }

The first edition of the Google UX MasterClass was a blast and that's why I am so happy to announce that the second edition is here with us! ...and the crowd goes wild...

This April, designers from the Google User Experience Team will be visiting Sub-Saharan Africa to conduct hands-on user experience MasterClasses in Cape Town, Nairobi and Lagos.

Personas

In user-centered design, a persona is a fictional character created to capture the important aspects of your target users. They represent the different user types that might use a site, brand or product in a similar way. Personas are useful in considering the goals, desire and limitations of the users in order to help guide decisions a service product or interaction space such as features, interactions and visual design of a website – Wikipedia

A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1-2 page descriptions that include behavior patterns, goals, skills, attitudes and environment, with a few fictional personal details that make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design.

Fundamentals Of UX

I learnt a lot during the Google UX MasterClass, and I shared my experiences with you in this brief recap that I did. There, I said I would share with you some of those nice points that I jotted down during the wonderful presentation by Masumi Matsumoto and Ben Davis and here is me doing just that! I know it is a bit overdue, please pardon the delay.

So, what is UX and why does it matter?

UX is everything you need to know, think about and do to make sure that you are launching the right product for the right people. UX matters because access to your competitors is only ever a tap or two away…