What a catchy title huh? You know I had to reel you in somehow and if you are anything like me, just the thought of sweet, creamy treats tends to do exactly that. I however wish I had come to the title on my own but the Google UX Master Class that I attended a while back kind of contributed. I always wanted to put a post surrounding the title since then so when the time presented itself a little over a year later, I couldn't resist.
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Baking tins and flour aside, we can look at cupcakes and wedding cakes as approaches to take when it comes to product launching. When launching a product, you can decide to go big as in the case of a wedding cake, or choose to start small much like a cupcake. The end goal is the same. Some companies tend to release "cupcakes", something small that works while other companies launch products that are like "wedding cakes", something with big, elaborate and complex designs.
