The internet is a visual media. According to Wishpond, websites with photos get 90% more views than those without. Visitors judge with their eyes and will only digest the content if you make the whole experience a pleasurable one. Photography and imagery are very vital in design as they may convey more than what words would.
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It is no wonder memorable quotes like "A good sketch is better than a long speech" or "A picture is worth a thousand words" are so popular. Coupling good photography and pictorials with a well written prose (or two) will definitely win over the masses.
Some of the things to consider when including photography in design are:
Purpose: We all have that folder where we store images that we think will make for good headers and slideshow in our websites and blogs. However, not all of them will be suitable for the task. What you need, are photos that have been taken for that websites' specific purpose. A picture may be worth a thousand words but it only does so if it the right picture.
Devices: Consider the responsive nature of the web design. Different areas of the photo will be visible depending on the device size. Web pages are rendered differently on different devices. Keep this in mind when selecting the photos to use on your sites. The photo I used for the home page of my first website, was beautiful and it was fit for the purpose. However, the size was a little bit off. On the web, my photo stretched from here to Timbuktu. Considering the home page is the 'hook' of the entire website, chances of the visitors touring other pages is greatly reduced when they are greeted with a lacklustre home page.
Branding and sales: When you are selling products and/or services, having a good visual appeal is key. People buy what they trust and it is hard for people to trust what they cannot see. Good photos that represent you and your products will make visitors more open to the idea of getting in contact with you to the point of a sale. Also, photos that have been taken personally by the owner are more likely to establish trust than photos randomly collected from the internet as they show potential buyers that you are a real supplier. They are also able to get a clear vision of the product they are intend to purchase beforehand.
Professionals: Get a professional photographer to take the pictures. This will ensure that the images are of high quality. Note, a professional isn't necessarily someone with an expensive camera or the highest mega-pixels. Get someone who is passionate and dedicated to your cause. You need someone who is obsessed with getting the shot. Not just any shot...THE shot! They need to be able to capture your a thousand words in one photo. Getting such a photographer may be hard and let's face it, a bit costly. But it will most definitely be worth it.
I am a fan of DIY jobs. When it comes to photography though, as much as I may have the ability (noted from the number of selfies I take) I may not have the experience. And that is where a professional comes in. Luckily, a good friend of mine +George Kamau of Artlight, is a budding new photographer. I am always left in awe when I browse through some of the pictures he has taken. He is also the one behind the lens on the talented +Wanjiru Njiru's YouTube channel. Watch out for this dynamic duo because I'm already sold. Purpose: We all have that folder where we store images that we think will make for good headers and slideshow in our websites and blogs. However, not all of them will be suitable for the task. What you need, are photos that have been taken for that websites' specific purpose. A picture may be worth a thousand words but it only does so if it the right picture.
Devices: Consider the responsive nature of the web design. Different areas of the photo will be visible depending on the device size. Web pages are rendered differently on different devices. Keep this in mind when selecting the photos to use on your sites. The photo I used for the home page of my first website, was beautiful and it was fit for the purpose. However, the size was a little bit off. On the web, my photo stretched from here to Timbuktu. Considering the home page is the 'hook' of the entire website, chances of the visitors touring other pages is greatly reduced when they are greeted with a lacklustre home page.
Branding and sales: When you are selling products and/or services, having a good visual appeal is key. People buy what they trust and it is hard for people to trust what they cannot see. Good photos that represent you and your products will make visitors more open to the idea of getting in contact with you to the point of a sale. Also, photos that have been taken personally by the owner are more likely to establish trust than photos randomly collected from the internet as they show potential buyers that you are a real supplier. They are also able to get a clear vision of the product they are intend to purchase beforehand.
Professionals: Get a professional photographer to take the pictures. This will ensure that the images are of high quality. Note, a professional isn't necessarily someone with an expensive camera or the highest mega-pixels. Get someone who is passionate and dedicated to your cause. You need someone who is obsessed with getting the shot. Not just any shot...THE shot! They need to be able to capture your a thousand words in one photo. Getting such a photographer may be hard and let's face it, a bit costly. But it will most definitely be worth it.
Any website can be a let down by its weakest link. Charming photography can boost success rates while poor photography can severely hinder it. Although many designers have embraced photography in their work, others really underestimate its value. Don't be one of them - +Kris Jeary (Content aided by here)
Thank you for reading.
#HappyDays
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