The internet is a visual media. According to Wishpond, websites with photos get 90% more views than those without. Visitors judge with their eyes and will only digest the content if you make the whole experience a pleasurable one. Photography and imagery are very vital in design as they may convey more than what words would.
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It is no wonder memorable quotes like "A good sketch is better than a long speech" or "A picture is worth a thousand words" are so popular. Coupling good photography and pictorials with a well written prose (or two) will definitely win over the masses.
