I learnt a lot during the Google UX MasterClass, and I shared my experiences with you in this brief recap that I did. There, I said I would share
with you some of those nice points that I jotted down during the wonderful
presentation by Masumi Matsumoto and Ben Davis and here is me doing just that! I know it
is a bit overdue, please pardon the delay.
So, what is UX and why does it matter?
UX is everything you need to know, think about and do to
make sure that you are launching the right product for the right people. UX
matters because access to your competitors is only ever a tap or two away…
Design for them, not you! Understand their needs motivation and constraints. Put them at the center of your decision making. Reward their engagement and engage their trust.
Do Your Research
Understand your product area and what the
strengths and weaknesses of the competition are. Validate your assumptions with
friends, relatives and likely users. Adapt your plans based on what you learn.
Strive For Simplicity
Make sure your proposition and benefits are
clear and can be championed by your users. Prioritize what is best for your users
and work hard to remove roadblocks from their path.
Prioritize Speed
Get the user to task completion as quickly
and intuitively as possible. Make the most important actions the easiest to
accomplish and present them in a logical and consistent manner using existing
conventions
Never Stop Learning
Seize every opportunity to learn from the
insights you get about how your product is being used. Use analytics and
experiments to understand usage and fine tune or adapt your product to build on
what you find out.
Solve big problems
Be ambitious and innovative in your choice of
product area and approach. Question established procedures and look for
opportunities to create lasting value for users. Look around and think how the
application of technology could change things.
That’s it for the
fundamentals but there is so much from that presentation that would I love to
share as we move along.
As always, thank you
for reading!
#HappyDays
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